Deep down, we all want to feel that we’re part of something solid with a degree of reliability and permanence. For example, studies have shown that even those with thousands of Facebook friends still only enjoy a close, deep bond with a handful of people.Ĭonsider the ephemeral nature of content on some of the major social channels now – yes, it is often interesting and entertaining, but it’s gone within a day! While that has its place for sure, we have an innate desire for more substance and meaning when it comes to our interactions and relationships. Social media clearly provides amazing marketing opportunities, and access to a vast range of content, but excessive consumption and time investment can also lead to a missed opportunity to connect, and create deeper, more meaningful interactions and relationships. However, while we may feel that our social media interactions connect us to a tribe, this may be little more than an illusion of being connected. These are immensely valuable to all of us.
#WE ARE STRONG TOGETHER PROFESSIONAL#
This can open the door to new opportunities for learning, business networking, and greater professional fulfilment.Ĭommunity can offer four key things – support, listening, questioning, and stories based on experience. One core theme of that intriguing Psychologies Magazine article was the idea of creating substantial, meaningful connections which we can access through a real community of like-minded individuals. Seth Godin, Tribes: We Need You to Lead Us A group needs only two things to be a tribe: a shared interest and a way to communicate.”” For millions of years, human beings have been part of one tribe or another. ““A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. In the case of digital marketing, that passion can be channelled in several different ways – a passion to grow a business or spread a brand’s message, a passion to engage meaningfully with customers, or a passion to develop greater skills, knowledge, and expertise. That must still come from individuals, people who have passion for something, and the Internet now means that those who seek to make a difference have the tools available to them. However, the technology cannot provide leadership, Godin maintains. Ideas, causes, and trends can spread rapidly around the world thanks to the digital revolution. Godin explains how the power of the Internet has eliminated the barriers of geography, cost, and time, helping existing tribes to grow and enabling many new tribes to be born. “Community is that authentic ground of relationship by which we discover that we’re more together than alone,” according to Nepo. Nepo’s research draws on natural and historical events to demonstrate that our human nature guides us in our tendency to join together, connect, and accomplish great things. Mark Nepo, modern-day philosopher and author of More Together Than Alone, and Seth Godin, renowned entrepreneur and author of Tribes: We Need You to Lead Us, have both explored the concept of community. Being part of a strong and active community provides great encouragement in that regard. Of course, we also know that professional success often goes hand-in-hand with happiness and contentment. The Harvard Study of Adult Development, a major long-term project conducted over decades, proved that embracing community and nurturing strong relationships helps people live longer, happier lives. This is not a frivolous notion – it’s backed by heavyweight research. It’s well established that connections and a sense of belonging create a good state of mind, bringing greater overall happiness and a support network which can positively impact our professional (and personal) growth and success. The message stood out to me as particularly significant – and it really resonated, because ultimately this is what we are doing within our own professional membership.īelonging to a community can have a profoundly positive effect on us, both personally and professionally, and in both emotional and more practical ways.
The piece I read examined how meaningful connection with peers brings opportunities to share ideas, activities, and triumphs, and how this can have a transforming effect on our lives. I was reading an interesting article in Psychologies Magazine recently, titled ‘Create your own happy tribe’, which got me thinking about our membership community and everything that comes with it.
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