With 202 full-time employees, the company is planning on growing headcount by more than 75% in 2021. In addition, financial advisors and firms on its wealth management referral platform, SmartAdvisor, now generate $1.5 billion in new, closed assets under management (AUM) per month. Led by Michael Carvin, Founder and CEO, SmartAsset provides a large marketplace connecting consumers to financial advisors and financial products reaching more than 100 million people each month through its personal finance content, custom tools and personalized calculators. in scaling its employee headcount to accelerate growth.in new product offerings, technology infrastructure and data partnerships and.in improving the user and matching experiences for both consumers and financial advisors,.The company intends to use the funds to invest: The round was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures.
#New yorkbased smartasset 110m ttv 1b series#
SmartAsset made its Finovate debut in 2014 at FinovateSpring.SmartAsset, a NYC-based online platform for financial advice connecting consumers with financial advisors, closed a $110m Series D funding round, valuing the company at over $1 billion. The company made another addition to its C-suite in April when it hired James Kennedy as its Chief Compliance Officer and Director of Legal. SmartAsset began the year by announcing Firoze Lafeer as its new Chief Technology Officer. “It also provides advisors more choice in solutions they can leverage to grow their business.” “SmartAsset gives (advisors) a new way to connect with investors across the country digitally, while also freeing up time to spend with their existing clientele,” Rob Pettman, LPL Financial EVP for Wealth Management Solutions, said. Named one of America’s Best Startup Employers in 2020 by Forbes, the company announced recently that LPL Financial had selected SmartAsset for its Vendor Affinity Program, giving 18,000+ independent financial advisors access to SmartAsset’s SmartAdvisor platform. More than 100 million consumers access SmartAsset’s personal finance content, tools, and other resources each month. Who invests: The funding round was led by IA Capital Group with participation from TTV Capital, Contour. “The company helps millions of people make better financial decisions while simultaneously enabling advisors to grow their business.”Īlso participating in the round were Javelin Venture Partners, Contour, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures. Amount raised:12 million Series B.So far, the company has raised over 20 million in total.
by providing an incredibly valuable resource for both consumers and financial advisors alike,” TTV Capital Partner Mark Johnson said. “SmartAsset is quickly expanding its lead in one of the largest markets in the U.S. With 202 full-time employees currently on board, SmartAsset is seeking to expand its workforce by more than 75% this year.
The company also pointed to the growth it has experienced since its last major funding in 2018 – growing revenues by 10x and nearing $100 million in annual recurring revenue – to support its goal of “aggressively” adding to its workforce. “With this additional capital we are going to make further investments in building the web’s best personal finance resource and enhancing our ability to connect consumers to financial advisors across the U.S.” Specifically, SmartAsset noted in its funding announcement that it will invest in new product offerings, technology infrastructure, and data partnerships. “Our mission is to help people get better financial advice,” SmartAsset founder and CEO Michael Carvin said. The company secured a $110 million investment in a Series D round led by TTV Capital that takes SmartAsset’s valuation to more than $1 billion.
SmartAsset, a fintech that helps individuals connect with qualified financial advisors and improve their overall financial health, announced a major fundraising this week.
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