Since then every budding spirits entrepreneur has dreamed of emulating Sidney Frank’s success. Two thirds of this staggering sum went straight into Frank’s back pocket, though sadly he suffered a fatal heart attack on his private jet two years later. Eight years later, with sales somewhere north of 1.5 million cases, it was bought by Bacardi for a reported US$2 billion. Grey Goose Vodka was distilled from thin air in the summer of 1996 as a concept with no distillery, no bottle and no spirit. It sure did, prompting Frank to keep hold of the Grey Goose name and eventually pass it onto the iconic vodka that created the super-premium category almost single-handedly. “There was always something about the name that had magic with the consumer,” he later said. Liebfraumilch faded like many fads from “the decade taste forgot”, but Frank had registered his brand name worldwide and was clearly attached to it. Within his stable was a sugary German Liebfraumilch – a beverage that bridged the gap between soft drinks and wine for a generation of Americans. *This feature was first printed in The Spirits Business August 2014 issue.īack in the 1970s the late liquor baron, Sidney Frank, was building his empire in the States. Since its launch in 1997, Grey Goose has pioneered the super=premium vodka category It was a decisive move by Grey Goose to fly into its own super-premium vodka market – and it’s a move that’s paying off as the brand’s story of success continues.
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